Posts tagged ‘Publicis’

April 9, 2014

‘Social experiment’ ‘proves’ ‘no one’ ‘gives a fuck’

by unpseudable

Really, why bother?

A social experiment, or ‘advert’, commissioned by the Pilion Trust has concluded without ‘doubt’ that nobody really gives a fuck about anybody.

The ‘study’ was carried out by research, or ‘advertising’, company Publicis, which had a charity worker, or ‘actor’, carry a sign reading ‘FUCK THE POOR’. A video, posted on Youtube, shows people haranguing him for what they naively thought was ‘an offensive message’.

Then, in an ironic twist, the same man is shown carrying a sign saying ‘HELP THE POOR’, shaking a collection tin. This time nobody approaches him in the whole 15 seconds shown.

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