Posts tagged ‘don’t be evil’

October 24, 2013

Google changes slogan to drop the word “don’t”

by articulatedsheep

Google’s famous slogan and mission statement, “Don’t be evil”, which has guided the company since its inception in 1998, is to be updated in a move described by senior executives as “an inevitable response to the complex and fast-paced environment of multi-nodal digital paradigms in the transition to mid-century consumer expectations and the breakdown of traditionally-served content”.

Google Skynet is expected to launch in spring 2014

Google Skynet is expected to launch in spring 2014

The removal of the word “don’t” from the slogan means that Google will now exhort its employees simply to “Be evil”.

“It was holding us back.” admitted Google’s CEO and co-founder Larry Page. “Google has made the transition to a post-search environment, and as we spread our tendrils into every aspect of every human’s waking, and sleeping, thoughts and dreams we realised that expecting us to use our awesome power for benign goals was simply unrealistic.”

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