Posts tagged ‘brand identity’

September 30, 2014

Universal Music to place music in brand videos

by philapilus

Just one of the brands whose videos UMG and Mirriad might occasionally put music on*

In a bold new commercial strategy, the Universal Music Group has signed a deal with UK tech start-up, Mirriad, to occasionally have a little bit of music in the videos it produces for top brand names.

Randy Bumfukowizc, head of creative revenue-streaming, said “It sort of just suddenly hit us; why not slip the odd bit of a tune in here and there? Not to deflect attention from the brands; that would be stupid.

“But just to give you something to hum along to while you

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